Partner Program
Bring an enterprise-grade TMS to your market — under your own brand
NiuInfo partners with regional IT service firms, logistics consultancies, and supply-chain technology companies to take NiuX TMS to market across Southeast Asia, the Middle East, and Europe. Three partner tiers — from Authorized Reseller to Strategic Partner with source-code license and territorial exclusivity.
Why partner with NiuInfo
The program is designed around your P&L — not ours.
You keep the client relationship
We stand behind the platform, you stand in front of the customer. No bypass, no competing sales motion. Your brand, your trust equity, your upsell path.
Source code, not a black box
At Strategic Partner tier you receive the full source code under a territorially-scoped license agreement. Localize, extend, and differentiate for your market — with legal protection backing the commercial arrangement.
High-margin implementation & services
Enterprise TMS is a services-rich business. Partners typically capture the majority of deal value through deployment, integration, and ongoing configuration — not licenses alone. License margins are structured to reflect this.
Territory protection where it matters
Gold Partners operate under defined regional exclusivity; Strategic Partners receive country-level or vertical-level exclusivity backed by a formal agreement. We treat territory seriously — first qualified partner in a market gets priority.
Full enablement, not just a reseller portal
Structured training on product, architecture, delivery methodology, and sales plays — delivered remotely first and followed by on-site engineering enablement at Strategic Partner tier.
Co-sell with a reference book behind you
NiuInfo joins your enterprise RFPs when useful, brings Fortune 500 cross-border and heavy-industry references, and backs you through the evaluation. You're not pitching a Chinese product into an unfamiliar market alone.
Three tiers, clear scopes
Start where your delivery maturity is today — and grow on a clear ladder. Each tier specifies what you commit, what you receive, and how NiuInfo supports you.
Authorized Reseller
Local consultancies and system integrators starting to build a TMS practice. A first commercial step without heavy upfront investment.
- • Signed reseller agreement
- • Completed product & sales certification (remote)
- • Local business entity in target country
- Right to resell Enterprise License product
- 30–40% of license as partner margin (indicative)
- Non-exclusive regional sales rights
- Access to co-sell support on qualified deals
- English sales collateral + product brochures
- Live Demo environment access
- Remote pre-sales support on qualified opportunities
- Lead co-qualification when referred by NiuInfo
Gold Partner
Established logistics software firms or digital consultancies with proven delivery capability and an existing client base in logistics or manufacturing.
- • Annual minimum revenue commitment (market-specific)
- • Dedicated implementation team (≥ 5 engineers)
- • Completed implementation certification
- • Active local sales + pre-sales function
- Right to resell Enterprise + Flagship License
- Right to deliver implementation & professional services
- Higher license margin tier
- Defined regional semi-exclusivity in target market
- Joint marketing and reference program access
- Full product training + implementation methodology
- Dedicated partner success manager
- Tier-2 technical support via SLA
- Co-marketing funds for qualified regional campaigns
Strategic Partner
Partners that commit to owning a country or vertical long-term, with the engineering bench (typically 10+ Java engineers) and go-to-market scale to build a regional TMS business from the ground up.
- • Country-level or vertical-level commercial plan (3-year)
- • Engineering team capable of operating source-code
- • Source Code License purchase (territorially scoped)
- • Legal entity, local compliance capability, and GTM budget
- Source Code License with second-generation development rights
- Country or vertical exclusivity under a formal agreement
- Right to co-brand or white-label (subject to terms)
- Co-investment on regional go-to-market programs
- Seat on the partner advisory board
- On-site engineering enablement (1–2 weeks first engagement)
- Deep training on core modules, including algorithms
- Joint Go-to-Market planning with NiuInfo leadership
- Continuous upgrade alignment + priority on roadmap input
- Access to reference customers for co-sell
Target markets
Where we're actively onboarding partners
We sequence partner onboarding to match where NiuInfo is investing in market presence. Conversations in these markets get priority in 2026.
Southeast Asia
First priorityVietnam · Thailand · Indonesia · Malaysia · Singapore
Logistics digitalization is accelerating behind manufacturing relocation. Strong NiuInfo customer base in cross-border operations already seeded.
Middle East
ActiveUAE · Saudi Arabia · Qatar
Large-ticket logistics modernization projects + appetite for private-deployment enterprise software with local-language localization.
Latin America
ActiveMexico · Brazil
Cross-border NAFTA/LATAM corridors + strong demand for TMS with multi-currency, multi-tax, multi-language coverage.
Europe
SelectiveGermany · Netherlands · Poland · Central Europe
Long evaluation cycles — we invest in trade-show presence (Transport Logistic, LogiMAT) and selective partner onboarding.
Partner FAQ
The questions you actually want answered before the first call.
What if my client needs features that are not in the standard product?
At Gold Partner tier, most customizations are handled through the platform's engines — rule engine, form engine, process engine, billing engine — without patching the core. For deeper changes, Strategic Partners with source-code access extend the platform directly under their territorial license. Other tiers escalate through a defined product request path with a committed response time.
How is source-code protection enforced?
First, the commitment to the partner: a NiuInfo Source Code License delivers the complete source tree — dispatch / VRP optimization, rule engine, form engine, process engine, billing, and integration services are all handed over at source level to the named licensee. Nothing is withheld, substituted by encrypted libraries, or held back as 'engine as a service'. The protection is aimed at external misuse, not at the partner. Three layers: (1) Legal — a Source Code License Agreement drafted by international counsel, defining a named licensee, a territorial scope, and prohibiting any transfer to third parties, with meaningful damage clauses. (2) Delivery — source is released to a designated build environment with an audit trail of who accessed what, so downstream leakage can be traced. (3) Commercial — annual upgrade and technical support alignment keeps partners connected to the NiuInfo engineering roadmap, so staying on the mainline is strictly more valuable than forking away.
How do you handle support escalation?
Tier-1 support stays with you — closest to the customer. NiuInfo provides Tier-2 and Tier-3 under a documented SLA, with shared tooling so escalations don't get lost between vendors. For Strategic Partners, direct engineering-to-engineering channels are established.
Can I white-label the product?
White-labeling is available to Strategic Partners under specific terms — usually combined with territorial exclusivity and source-code license. Other tiers benefit from co-branding and deep localization rather than full rebranding.
What is the commercial model?
A combination of license margin and services revenue. Exact numbers depend on tier, region, and volume commitment — we discuss transparently in the first qualification call. Enterprise / Flagship License partners typically capture most deal value through implementation and ongoing services. Strategic Partners own their market's P&L inside the territorial scope.
Which markets do you have capacity for in 2026?
First priority: Southeast Asia (Vietnam, Thailand, Indonesia, Malaysia). Active: Middle East (UAE, Saudi Arabia) and Latin America (Mexico, Brazil). Selective: Europe (Germany, Netherlands, Poland) and North America, where we onboard through trade shows and introductions. We treat exclusivity seriously — earlier conversations matter.
Trusted by Industry Leaders
Serving leaders across manufacturing, logistics, energy, ports, pharma and chemicals
Apply to partner
Tell us the market you want to serve — we reply within two business days.
Talk directly before you apply?
Tell us the market you want to serve — we will reply with the tier that fits.